Codes and Convention Research Task

Research the codes and conventions of Three of the following music video genres:

• Rap/Hip-Hop 
• Pop
• Dance
• RnB
• Rock  

Your research will have two parts:

1. Select at least FOUR recent videos from EACH chosen genre and make detailed notes on the codes and conventions found across the video.

Who is the artist? Give the title of the song

Are the videos Narrative, performance based, concept based (or a mixture of both)?

If the video features a narrative, what is the narrative about? Is the performance on 

location, in a studio setting, on a stage? Does the performance involve dance routines?

Describe the locations/settings in the video

What is the artist’s star image? (Describe how the artist has been styled e.g. hairstyle, costume, jewellery etc)

Also comment on any significant camera work/ editing/ lighting